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The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results of page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

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minutes. When most people think of types of content marketing, they think of blogging as a starting point.